Ms. Aarushee Agnihotri, Dr. Falguni Patel


Arts and crafts have engrossed mankind since ages of every civilization. Amongst the arts and crafts of India some are very well known and have a great market and on the other hand a few are on verge of extinction and there are many such arts which are facing problem to meet the market demands. The art of Rogan painting from Kutch in Gujarat region of India has unique technique of fabric painting.

The study was an effort to trace the present status of the art for the sustenance in the market through designing Rogan painting in monochromatic colours on khadi and handloom fabrics. The study is also focused on the market acceptance and the promotion of designed product range. The researcher was interested in the sustenance of this craft by assisting the artisan in producing lengths, by using traditional and contemporary motifs and also by modifying the colour palette. An attempt was made to increase the craft repertoire and reach by introducing the Rogan technique into a cost-effective product range. The promotion and popularization of Rogan painting art was done through sensitization workshops and the designed products were showcased through exhibitions and also promoted through online websites.


Sustainability, Rogan painting, Khadi

Full Text:



Bajpai, A. (2016, February). The power of one. Harmony celebrtae age, pp. 58-59.

Mathai, A. (2004). The last of the Rogans. Jetwings, pp. 26-32.

Chishti, R. K. (2010). Sari- Tradition & beyond of India. Lustre Press Roli book.

Vishwakarma, A. (April,2008). Documentation of Rogan paintingof Gujarat and designing accessories exploring various motifs using traditional technique. Vadodara: unpublished master's dissertation Department of Clothing and Textiles, Faculty of Family and Community Sciences, The Maharaja Sayajirao University, Baroda.


  • There are currently no refbacks.