A STUDY TO SCRUTINIZE THE REPERCUSSIONS OF VISUAL MERCHANDISING ON SALES AND MARKETING IN A FASHION STORE

Shibli K

Abstract


Visual merchandising is an important attribute for the buying of the products as customers gives much importance
to the visual merchandising along with the store and its products. Shopping is a welcome break from hectic
schedules. At this juncture it is important to study about visual merchandising, which deals with the display of the products and creating an
ambience. A good display makes people walk into the store and also helps in making them feel like taking a look around. This study
scrutinizes the repercussions of Visual Merchandising in a general store and focus on relationship between getting an idea and making a
decision to buy rely on mannequin display.


Keywords


Visual merchandising, holistic approach, aesthetic concerns, digital displays, signage and threedimensional displays

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References


Sarah Bailey and Jonathan Baker(2014), Visual Merchandising for Fashion

Philip Kotler(2015) , Marketing Management Pearson

C R Kotari(2008) Research Methodology, New Age Publication

Storms, R. (2006), “An outline of Visual Merchandising” retrieved fromhttp://www.articlesbase.com/recruitment-artic les/an-outline-of-visual-merchandising-2720346.html, on 11/10/2011


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