CONSUMER INTENTION FOR ONLINE FASHION PRODUCTS BASED ON USERGENERATED CONTENT

G. Rekha, R. Jayasathya

Abstract


A consumer review is a review of a product or service made by a consumer who has purchased the product or service. Consumer reviews are a form of consumer feedback on electronic commerce and online shopping sites. Fashion product is a popular style or practice and classified into various categories according to their online shopping experience especially in clothing, footwear, accessories, makeup or furniture.


Keywords


PRODUCTS, important, descriptions

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References


Robin Danielle McFatter(2002) “Fashion involvement of affluent female consumers”

Barbara Gligorijevic (2013) “Consumer created reviews and ratings: the importance of word of mouth in information search”

HashimShahzad (2015) “Online Shopping Behavior”

Mihaele and RalucaMihaele (2016) “Electronic word of mouth factors that influence purchase intention”


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