PLEASE STOP: NUDGING FOR SMOKING CESSATION

Sumit N Fogla

Abstract


Smoking cessation is a major issue in the society and requires several levels of interactions: between care givers, physicians, family members and the subjects themselves. Smoking cessation can prevent 39% of deaths annually. It can prevent a wide range of diseases, including lung and heart diseases, high blood pressure and a variety of cancers. However, the problem is at the root of motivating an individual from within to quit smoking. A general comment in the clinic is rarely effective. Pharmacological options are available, but they often do not derive the desired results. Recently, I came across a smartphone application, Please Stop. It is backed by a website, pleasequit.org. The app was developed by a primary care physician, Dr. Nawal Singh Shekhawat, currently a hospitalist at Baptist Hospital Conway in the state of Arkansas. I became curious on the namesake and the woefully bland nature of the app. Why “please”? I reached out to Dr. Shekhawat to learn more on the underpinnings of the development of the app.


Keywords


NUDGING, including, Shekhawat

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References


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