A STUDY ON CONSUMER SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO SARAVANAMPATTY IN COIMBATORE DISTRICT.

Ms. K. Revathi, Ms. K. Nandhini

Abstract


Accessibility of natural information and yield is basic for enhance of natural framing in the nation. Advancement of
effective showcasing framework is the need of great importance for fortifying the natural generation in India. This paper
made an unassuming endeavour to understanding the customer discernment about natural item and advertising in Coimbatore city. The outcomes
reasoned that the greater part of the customer particularly in urban individuals lean toward natural nourishment item. Advertising of natural item is
so poor in ponder region so the interest for natural item is increments yet supply is low. The real reasons are natural maker are low, sufficient market
office isn't there, few number of shops, absence of mindfulness, et cetera. Consequently if agriculturist and also government offer enthusiasm to
natural cultivating effortlessly improving great promoting framework in Tamilnadu.


Keywords


Organic Products, Price, Attitude, Health Consciousness & Consumer Satisfaction.

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