CONSUMER'S ATTITUDE TOWARDS SMARTPHONES OF SELECT OS VERSION IN COIMBATORE CITY

Ms. J. Jayashree, K. S. Dinakar Raja

Abstract


The study is to research the distinctive components influencing purchasing intensions of clients towards advanced mobile
phones. A theoretical model is produced that extraneously and characteristically influence the buy choices of the clients. A
broad utilization of writing audit is considered for better diagnostic research. The exploration expects to defeat the hole of understanding the idea
of purchasing intensions for Smartphones which spurs consumers in settling on the buy choice. This investigation gives important knowledge into
customer conduct with respect to Smartphones request by looking at the factors that impact consumer interest for utilizing and owning them. The
discoveries of the investigation distinguish Product Feature, Price, Social impact, Brand Name and Convenience factors which influences the
purchasing thought processes in Smartphone.


Keywords


Smartphones, Factor influencing, Social impact.

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References


 Babin BJ, Harris EG. Consumer Behavior, South Western Educational, 2009.

 Himanshu Dwivedi “Mobile Application Security” Edition 1,2010.

 Chow, M. M., Chen, L. H., Yeow, J. A. and Wong, P. W. (2012): ‘Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adults’ International Journal on Social Science Economics and Arts Vol. 2(2012), No.2, pp. 44-49.

 Ayodele AA. Factors Influencing Smartphone Purchase Behavior among Young Adults in Nigeria. International Journal of Recent Scientific R, 2016,

 Howard Rheingold “smart mobs” the next social revolution.


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