PROBLEMS IN MARKETING OF TEMPLE JEWELLERY –AN GEOGRAPHICAL INDICATIONS IN KANYAKUMARI DISTRICT

S. Sony, Dr. Chithra James

Abstract


Temple jewellery was the jewellery used to adorn the idols of Gods and Goddesses. Temple Jewellery is one of the
traditional jewellery and it is one of the geographical indications in Kanyakmari district. In this paper an attempt is made
to analyze the problem regarding marketability of temple jewellery in Kanyakumari district. For this purpose 120 sample respondents were
selected on convenience basis. A well structured interview schedule was monitored and primary data was collected. This study covers the
problems regarding marketability and problems faced by jewellery industry and the result shows that the major problem in marketing is high
competition, high transport cost and low price.


Keywords


Goddesses, Traditional, Temple Jewellery, Geographical indication

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References


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