A STUDY ON AWARENESS LEVEL OF CUSTOMERS TOWARDS THE VARIOUS MODES OF CASHLESS TRANSACTIONS

Dr.Seema Rathee, Gunjan Bhayana

Abstract


Cashless economy is an economy where the financial transactions take place digitally all over the world. The purpose of this study is to know about the perception and awareness level towards the cashless transactions in all the regions of Haryana. Various reviews of related literature revealed that there is a lack of literacy, lack of security level towards the various modes of cashless economy. A sample size of 360 respondents is taken to study the awareness level of the customers by using Simple Random sampling technique. The Primary data was analyzed through statistical tools like Frequency analysis, Percentage method and Chi-Square Test. In this it is revealed that most of the customer aware about the different modes of cashless transactions. From this study, it is concluded that cashless economy is a significant factor which contribute in the growth and development economy

Keywords


Cashless economy, Customer Awareness, Literacy rate, Economic Development

Full Text:

PDF

References


• KP Vipika & Sumathy M (2017), “ Digital Payment systems: Perception and Concerns among urban consumers”, International journal of Applied Research, ISSN Online- 2394-5869, IJAR 2017: 3 (6) : 1118-1122.

• Kabir Mohammad.et.al.(2015), “ Adoption of E-Payment systems: A Review of Literature”, International conference on E-Commerce (ICOEC-2015).

• Podile & Rajesh (2017, “ Public Perception on Cashless Transactions in India”, Asian Journal of Research in Banking and Finance, Vol. 7, No.7, Pp 63-77.

• Mahor Nirbhay (2017), “ A study of the customer perception of the risk of cash and cashless transaction”, Kaav International Journal of Economics, Commerce and Management, ISSN: 2348-4969, Issue: KIJECBM/OCT-DEC(2017)/VOL-4/ISS-4/A15 PAGE NO. 103-119.


Refbacks

  • There are currently no refbacks.