SATISFACTION FROM CRM OF UNORGANIZED & ORGANIZED REAL ESTATE FROM CUSTOMERS' PERSPECTIVE

Dr. Anurag Mehta, Arshi Baig

Abstract


Customer relationship is vital for the real estate business. Business need to cater to the needs of prospects in effective and competitive manner to sustain and grow. Customers’ data and information is managed in a systematic manner either manually or through computer. This information is used to serve customers with consistency. In this research an effort has been made to study the satisfaction from customer relationship management (CRM) of unorganized as well as organized real estate firm. This satisfaction was measured from the perspective of customers. Comparison was also made between the level of satisfaction between CRM of unorganized and organized real estate firm.


Keywords


customer relationship management, organized real estate, unorganized real estate, satisfaction

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References


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