METRICS AND INFLUENCERS OF VIRAL ADVERTISING IN SOCIAL NETWORKING SITES

Meena Zenith. N, Radhika. R

Abstract


Viral advertising relies upon a high go along rate from individual to individual. If a vast level of beneficiaries forward brief comment
substantial number of companions, the general development snowballs rapidly. If the go along numbers get too low, the general
development rapidly fails. At the tallness of the web it appears every start-up had a viral part to its procedure, or possibly asserted
to have one. The objective of marketer's keen on making effective viral marketing programs is to make viral messages that interest
to people with high long range informal communication potential and that have a high likelihood of being displayed and spread
by these people and their rivals in their interchanges with others in a brief timeframe. This paper briefs the history, criteria, metrics
and influencers of viral advertising.


Keywords


viral advertising, social media, influencers, networking sites.

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References


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