CUSTOMER SATISFACTION IN CO-OPERATIVE BANKS IN COMPARISON WITH NATIONALISED BANKS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT

Dr. P. Radhakrishnan

Abstract


Banking sector is playing vital role in Indian economy. In the present situation every individual is dealing with bank. Different types
of banks are functioning in the country. Co-operative sector and Nationalised banks have their own distinctive role. A study on
satisfaction level of customers at these two types of banks is of academic interest. This is a study conducted on the customer
satisfaction level at Nationalised banks and co-operative banks. Both Nationalised banks and co-operative banks have their
distinctive roles in catering the financial needs and other banking related services. Both these banks are widely accepted in the
state with identical services which can be clearly distinguished in the process of delivery.


Keywords


frequently collected indicators perceptions Customer satisfaction

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