Pricey as ever, the full self-driving feature on the Tesla worth $15,000. Elon Musk, CEO of Tesla, announced a price hike of $3,000 for the option on Twitter at the end of last month. Tesla's "full self-driving" capability now costs an additional $10,000. Tesla offers "full self-driving" as an add-on at the time of purchase or as a subscription service for an additional charge.