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Qualitative Research Method - What It Means And The Different Types

Qualitative research is done to comprehend how individuals see their surroundings. Despite the fact that there are numerous qualitative research method, they all share a flexible approach and a focus on preserving rich meaning when evaluating data.

Author:Suleman Shah
Reviewer:Han Ju
Oct 16, 20222 Shares392 Views
Qualitative research methodis done to comprehend how individuals see their surroundings.
Despite the fact that there are numerous qualitative research methods, they all share a flexible approach and a focus on preserving rich meaning when evaluating data.
Grounded theory, ethnography, action research, phenomenological research, and narrative research are examples of common methods.
While they emphasize different goals and perspectives, they do have certain commonalities.

Definition Of Qualitative Research

Qualitative research involves collecting and analyzing data that isn't based on numbers, like text, video, or audio, to learn more about ideas, opinions, or experiences. It can be used to learn more about a problem or come up with new research ideas.
Quantitative research is the opposite of qualitative research. In quantitative research, numbers are collected and analyzed so that statistics can be made.
Qualitative research is often done in the humanities and social sciences, like anthropology, sociology, education, healthsciences, history, etc.

Types Of Qualitative Research Methods

Qualitative research methods disclose target audience behavior and perception about an issue. In-depth interviews, focus groups, ethnographic research, content analysis, and case studies are common qualitative research approaches.
These are some common qualitative research methods:

One-On-One Interview

Qualitative research often involves in-depth interviews. The interview is one-on-one. This conversational approach allows for in-depth responses.
This strategy allows for exact data collection on beliefs and motivations. Experienced researchers can acquire valuable data by asking the correct questions. Researchers should ask follow-up inquiries to get further data.

Focus Groups

Qualitative data collection approaches include focus groups. Focus groups typically include 6–10 target market respondents.
Focus groups try to address "why," "what," and "how" questions. Focus groups let you avoid face-to-face interaction. Online surveys can be emailed to focus groups on numerous devices and gathered with a click.

Qualitative research methodology I qualitative research methods an overview

Case Study Research

Case studies have been an important qualitative research method over the years. It describes an organization, as the name implies.
Education, social sciences, and othersemploy this study strategy. This method may seem complicated, but it is one of the easiest ways to conduct research because it requires a strong understanding of data gathering and inference.

Advantages Of Qualitative Research

Qualitative research often tries to keep the voices and points of view of the people who take part, and it can be changed as new questions come up. Qualitative research can be used to:


The process of gathering and analyzing data can be changed as new ideas or patterns come to light. They are not set in stone ahead of time.

Natural Settings

Data is collected in the real world or in a naturalistic way.

Meaningful Insights

Systems or products can be designed, tested, or made better by using detailed descriptions of people's experiences, feelings, and thoughts.

Generation Of New Ideas

Researchers can find out about new problems or opportunities that they wouldn't have thought of otherwise when they get open-ended answers.

People Also Ask

What Is An Example Of A Qualitative Research Method?

One-on-one interviews, focus groups, ethnographic research, case study research, keeping records, and qualitative observation are some of the most common ways to do qualitative research.

What Are The Five Processes In Qualitative Research?

People often and usefully divide qualitative methods into five groups: ethnography, narrative, phenomenological, grounded theory, and case study. In his book Qualitative Inquiry and Research Design, John Creswell talks about these five methods.

What Is The First Step In Qualitative Research Process?

The research design involves the following steps:
  • Conduct secondary data analysis.
  • Do qualitative research.
  • Determine methods of collecting quantitative data (survey, observation, and experimentation)


The primary distinctions between qualitative and quantitative methods to study are uncomplicated and easy to understand. Methods from the realm of qualitative research are employed by scientists when they need to record precise, in-depth thoughts. Gathering hard information is quite helpful.
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Suleman Shah

Suleman Shah

Suleman Shah is a researcher and freelance writer. As a researcher, he has worked with MNS University of Agriculture, Multan (Pakistan) and Texas A & M University (USA). He regularly writes science articles and blogs for science news website and open access publishers OA Publishing London and Scientific Times. He loves to keep himself updated on scientific developments and convert these developments into everyday language to update the readers about the developments in the scientific era. His primary research focus is Plant sciences, and he contributed to this field by publishing his research in scientific journals and presenting his work at many Conferences. Shah graduated from the University of Agriculture Faisalabad (Pakistan) and started his professional carrier with Jaffer Agro Services and later with the Agriculture Department of the Government of Pakistan. His research interest compelled and attracted him to proceed with his carrier in Plant sciences research. So, he started his Ph.D. in Soil Science at MNS University of Agriculture Multan (Pakistan). Later, he started working as a visiting scholar with Texas A&M University (USA). Shah’s experience with big Open Excess publishers like Springers, Frontiers, MDPI, etc., testified to his belief in Open Access as a barrier-removing mechanism between researchers and the readers of their research. Shah believes that Open Access is revolutionizing the publication process and benefitting research in all fields.
Han Ju

Han Ju

Hello! I'm Han Ju, the heart behind World Wide Journals. My life is a unique tapestry woven from the threads of news, spirituality, and science, enriched by melodies from my guitar. Raised amidst tales of the ancient and the arcane, I developed a keen eye for the stories that truly matter. Through my work, I seek to bridge the seen with the unseen, marrying the rigor of science with the depth of spirituality. Each article at World Wide Journals is a piece of this ongoing quest, blending analysis with personal reflection. Whether exploring quantum frontiers or strumming chords under the stars, my aim is to inspire and provoke thought, inviting you into a world where every discovery is a note in the grand symphony of existence. Welcome aboard this journey of insight and exploration, where curiosity leads and music guides.
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